The 35th edition of the BIT – The Italian Tourism Exchange will be inaugurated on February 12 in Rho Fiera Milano. This is worldwide showcase for buyers, decision makers and industry experts. And in line with the new look of the Bit.2015, Colorcom has realised seven instalments that will not fail to be noted thanks to the linearity of the details and the use of corporate colours in the modules.
For the Region of Sardinia the leitmotiv is the coordinated multicolour image that here marks the 36 individual stations for the clients, that are projected on the central square where monitors and maxi screens usher the visitor into the beauties of the island. For the Region of Lazio we play with block modules that host extra-large images of the region’s cities; spacious, totally white reception areas are separated from each other by totems of photos. For the Region of Calabria there is a space with impressive dimensions, subdivided into five main areas to help manage the flow of visitors. Starting with the reception area we created a circular white space bordered by sea-blue panels with a maxi-screen. Just behind and to the side there are numerous stations for individual one-on-one meetings and corners that offer even more privacy. The stand is enclosed at the back by panelling displaying expressive graphics representing the natural and artistic beauties of Calabria. Along the sides there are more information counter-stations; five large coloured circles dominate the space and help to define the operating areas. For the Region of Umbria, with our client Sviluppumbria, we executed an intervention on the graphics that completes the construction of the space created on floor-to-ceiling, light brown panels. The red of the flooring coordinates with the logo and contributes to the essential lines of the reception area and the meeting spaces. For the Region of Liguria we installed a stand highlighting, thanks to multiple images, the beauties of Liguria from Genoa to the Cinque Terre. Two central block modules for the contract and service areas are surrounded by reception booths where separating panels guarantee privacy. For the Region of Tuscany, another installation inspired by earthen tones, at its heart a central space set off by floor-to-ceiling graphics and enclosed on the short sides by a reception area and wine bar for entertaining guests. Above everything is an installation coordinated with the stand and a bridge of elegant lights. For the space dedicated to Sri Lanka, on behalf of Sri Lanka Tourism, the green flooring and the graphics above are the focus of a stand that reflects the welcoming nature of the island: there are two impressive animal outlines in cardboard, and yellow and white work stations enclose the space.
Monday, 10 October, 2016
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